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The Prince 2.0 – Revelations from Machiavelli

Swedes, please click here .

Of course, politics is about values and ideals. However, it is not enough to be successful. The Prince 2.0 presents additional aspects of politics such as theater, salesmanship, and flattering, with great respect for politicians, and with a twinkle in the eye.

The Prince is one of the world’s most famous books written by Niccolò Machiavelli. The book described how a prince should wield power through cunning, violence and the art of dissimulation. The Prince 2.0 is a sequel written for the democratic world.

Now, Machiavelli, in his own words:

The Prince presented 500 years ago is still read today, because its theses are still valid. Nevertheles, I have longed to publish a more modern version relevant in today’s democracies, and to do that I have collaborated with Mr. Staffan A. Persson, which you can read more about below.

The Prince 2.0 is like no other book because it describes politics as it is, while others tend to describe what it ought to be. I focus on politics as a legitimate struggle for power, while others describe it mainly as a method of rational problem solving.

Hundreds of books have been published with “Machiavelli” in the title, but this is the only one modeled after the original The Prince in size, chapter themes, style, and wording.

The Prince became world famous due to my groundbreaking advice on what gave political success namely cunning and duplicity, not moral and righteousness. With all due respect for the democratic system and the many dedicated politicians who make it work, it is still true today. Good intentions, good faith is not enough if politicians are confronting opponents, representing the opposite of these qualities, or with greater insight into the political game. This will become obvious when you read the Prince 2.0.

In the Uffizi Gallery in Florence, you will find this statue of me along with all-time greatest scientist Leonardo da Vinci, with whom I cooperated. In The Prince 2.0, I refer to findings from other prominent scientists in anthropology, biology, history, law, marketing, economics, psychology, political science, and theology.

If you are interested in politics, the Prince 2.0 is a book for you. I present virtuous and dubious political practices, handing out my very special advice on how politicians should act to gain power, and win elections.

My starting point is that the political system benefits those politicians wanting to control the lives of other people, by introducing and raising taxes, imposing regulations and supporting more spending on entitlements and subsidies to create an “absolute state,” which takes care of its citizens like a parent, liberating them from responsibility and deciding on their behalf on matters large and small. In the book, I expand on the theme.

The focus of The Prince 2.0, is Sweden since the country’s mode of politics is very special and seen as a role model in many parts of the world, even among some Americans. What America and some other countries have copied from Sweden so far, among other things, are the concepts of “Ombudsman” and “Freedom of Information,” which was introduced in Sweden in the 1700s. However, that may only be the tip of the iceberg. If you want to know, what future politics may have in store The Prince 2.0 may give you a hint. The Swedish political society could possibly be the very nature of other western societies – even the USA – in a not so distant future.

One_Summer_of_ Happiness
The movie “One Summer of Happiness” 1951 may have started the rumors of the “Swedish sin.” This concept has now been replaced by “The Swedish Theory of Love” advanced by recognized social scientists. The theory implies that people in Sweden are not dependent on communities such as family, church, and charity, but by the State, which makes the individual extremely independent, according to the researchers! More about that in the book.

You may have heard that Sweden is a very secular nation. However, Swedes have the same spiritual needs as other people and may have directed them to the political dimension of society. I introduce the hypothesis that the Swedish welfare state has to some part replaced God for many people by giving them the existential security, fatherly care, and protection other people may find by God’s grace. I elaborate further about this in the book. (I do not immerse myself in the statistics. If so, I could have reported that typically 45 percent of the people attend church service regularly in the USA, and 5 percent in Sweden. Typically, 40 percent vote in a general election in the USA, in Sweden around 85 percent. Thereby supporting my thesis about wherever they have their trust and faith.)

For a long time my faith was to be misunderstood and vilified, but thankfully this is no longer the case. Today I am respected as a pioneering political philosopher among those who know my life and work. By the standards of my days, I was a forerunner for democracy and freedom. Those who think otherwise mix-up my name with “Machiavellism,” which is the political acts of cunning and deceit I described in The Prince.

Do not get mad at me, just because you think differently. My theses are there to love, hate or love to hate. Politics may seem like a demagogic duplicity when I describe it, but my purpose is to explain its logic, both honest and dubious tricks to have everyone participate in the political game on equal terms, and assert their interests, without being outwitted. When I describe what I believe gives political power, I do not necessarily think the methods are commendable. Rather it is my way of putting them on public display as I did in The Prince 500 years ago.

Caterina Sforza
Caterina Sforza is one of the many outstanding personalities I talk about in The Prince 2.0. Although it is not a frivolous book, I could not leave out the story of how she pulled up her skirt, exposing her vagina in a critical situation.

As I mentioned above, I have been vilified and worst of all accused of being an atheist. I was a faithful Christian, but furious with the Catholic Church of my time because of its hypocrisy and crime, like my contemporary, Martin Luther. Still, I am skeptical about the church as you can see from the book, but I stress the importance of religion to create and maintain a state. However, I caution you against quasi religion disguised as politics or religion as a means to justify abuse.

The fact that Staffan A. Persson is presented as the author of this book may surprise a few of you, but it turned out very successful. Since he also has sales experience he understood that politics is also about pursuing issues that make you win the next election, not only finding rational solutions to challenging national problems. Although I have the greatest respect for economists, political scientists, journalists, government officials and politicians, I never cease to be amazed at their enthusiasm for politically unfeasible solutions that may have you lose the next election.

In the end, I give the floor to Staffan A. Persson.

– Mr. Machiavelli gives a factual presentation of what lends political power, irrespective of its moral qualities. I do not always agree, but if he is wrong, he is so in a very interesting way, and exactly that made The Prince immortal. Whether that will happen with The Prince 2.0, you are welcome to explore by purchasing it at Amazon in print or as an e-book. Do it now.

The Catholic Church’s abuse of power – personified by Pope Alexander VI – infuriated me, and many of my contemporaries. In the book, I develop my ideas about the interaction of religion and politics, emphasizing the importance of religion to create and maintain a state, but also as a means to justify abuse.

Click and read …

… about Machiavelli from Hell via a direct link from hell, I present myself and talk about my life, why I ended up here, and how I feel about it.

… about the advent and idea of the book. Learn how unhappy I was, until I found Staffan A. Persson a dark and rainy evening, and we started working together.

some personal stuff about Staffan A. Persson and his dog. Please condone her impertinent comments.

… information for the Media.

Book Details

  • Paperback
  • Pages: 170
  • Format: 5” x 8”
  • Publisher: Percussina Förlag
  • ISBN print: 978-91-637-6181-2
  • ISBN e-book: 978-91-637-6182-9
  • Order at Amazon

Please comment or help improve this text by mail to The book has been edited for spelling and grammatical errors, but this text has not, since it has been frequently updated thanks to the input of some readers.